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Piskorski found that this function was effective in getting men to write to women, and this was particularly the case for the shorter, older, and overweight men in the sample.

Does the Web serve to equalize access to potential relationships, or does it make the playing field even harder?In fact, the billion online dating industry comprises more than 14,000 businesses, according to the consultancy Piskorski decided to home in on OKCupid, a general-interest dating site that boasts more than 3 million members.(In the seminar, he reported only the results related to heterosexual matching.) "I was very encouraged by these results," Piskorski said."It is presumably harder for older and overweight people to identify potential partners in the offline world, and the online worlds are helping them do that, thereby potentially equalizing access to romantic relationships." However, the increased viewing behavior did not lead to increased messaging behavior.Platforms including Facebook, Path, and Zynga help us strengthen relationships with people we already know.

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